Cardiff cybersecurity firm Wolfberry is changing its name as it seeks to expand further

Cardiff-based cybersecurity company Wolfberry has been rebranded as PureCyber ​​as part of its latest expansion.

It was first established as an IT company in 2011, before moving into cybersecurity consultancy.

It has taken up new space in a new cybersecurity-focused hub at 1 Central Square office building in central Cardiff. It has separate space on one floor, previously occupied by Hodge Bank, which is being provided to Tramshed Tech as part of a new, wider £9.5million Cyber ​​Innovation Center for the region of capital of Cardiff.

PureCyber ​​has quadrupled in size since 2018, with a strategy to double again over the next two years. It also has an office in Dubai and currently employs 22 people.

Its Founder and CEO, Damon Rands, said: “The past few years have been incredible for us as a company and I am very proud of our evolution from an IT start-up in a windowless office to the cyber experts that we are today.

“There is constant confusion that cyber is an IT function when in fact we passionately believe that cybersecurity is best offered as a separate but complementary service to IT, to achieve the highest levels of cybersecurity. Reflecting on this, our journey and our future growth strategy, we took the opportunity to rebrand ourselves as PureCyber.

“We are founded and headquartered in Wales and are incredibly proud of our Welsh roots, but we also have a strong global footprint and are excited to move forward with our talented team at the cutting edge of the change and innovation as PureCyber. With more businesses of all sizes now embracing hybrid working, the safety of people working from home has never been more crucial. »

The Cyber ​​Innovation Hub is led by Cardiff University with partners including Airbus, Alacrity Cyber, CGI, Thales NDEC, Tramshed Tech and the University of South Wales.

This will be at the heart of efforts to accelerate the size of the emerging cybersecurity sector in Wales and see a significant increase in private equity funding to help businesses grow.

The hub, which will become operational by the end of the year, will train over 1,000 cyber-skilled people and grow the cybersecurity industry in Wales by over 50% (number of businesses) by 2030.

It will also support efforts to attract more than £20m of private equity investment to grow around 50% of these businesses, as well as attracting more companies, projects and research capacity into the area of ​​cybersecurity in Wales.

It will also bring together industry, government and academic partners to support the growth of the sector.

Its activities will be spread across many locations across the Cardiff City area, including a new cybersecurity coworking space operated by Tramshed Tech at 1 Central Square with entrepreneurship training at the Alacrity Center in Newport.

Innovation activity will focus on Cardiff University’s cyber defense testbeds at Abacws to develop and test new cyber products. Thales Ebbw Vale, Airbus Newport and CGI Bridgend will launch innovation challenges aligned with market demand.

The funding includes £3m from the Welsh Government over the next two years, as well as £3m from the City Deal for the Cardiff Capital Region – which covers the 10 local authorities in the South East of the Country. Wales – and for which the Cardiff Bay Authority is a co-financier alongside the UK Government.

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