However, Airtel also continued to offer additional data benefits of an additional 500MB on certain packs as a promotional coupon.
“It is standard industry practice to run cash back rewards or additional data only through telecom applications in the form of coupons. However, to avoid confusion of incorrect comparisons in the minds of our customers, these in-app coupon offers are being withdrawn, ”an Airtel spokesperson. said in response to an email query.
Earlier, while announcing a tariff review, Airtel said in a statement that it has always maintained that the average revenue per mobile user (ARPU) should be Rs 200 and ultimately Rs 300 to provide a reasonable return on capital allowing for a model of financially healthy business.
“We also believe that this level of ARPU will allow the required substantial investments in networks and spectrum. More importantly, it will give Airtel the flexibility to deploy 5G in India,” Airtel said in a statement.
At first, the company said it was taking the lead in “rebalancing” tariffs in November.